Case Study

Maruti Suzuki, a well-known automobile company in India, has an intriguing history with the evolution of the Indian Automotive industry. In this blog, let’s delve into the remarkable journey and explore the growth trajectory of Maruti Suzuki. Maruti Suzuki – History In the year 1981, the Indian Government established Maruti Udyog Limited which was a […]

Tata Technologies Limited is a leading Indian multinational product engineering company, known for its expertise in the automotive, aerospace, and industrial heavy machinery sectors. The company was incorporated as ‘Core Software Systems’ in 1989 as the automotive design unit of Tata Motors with major focus on car designing and development, and was later renamed to […]

The Department for Promotion of Industry and Internal Trade (DPIIT) conducted research during the COVID-19 pandemic in the country to understand its impact on small sellers and the functioning of the local supply chain. As a result of the research, it was found that there is a lack of connection between online demand and the […]

Everyone is familiar with LIC so much that for us, life insurance means LIC. But have you wondered what the business model of LIC is? How big is it, and how does it impact the insurance world? In this case study, we will be answering such questions. The Life Insurance Corporation of India (LIC), established […]

Nykaa is an Indian brand of beauty and cosmetic products. It was founded by Falguni Nayyar in 2012. Since then, it has evolved into a lifestyle brand offering a curated selection of 1900+ brands and 1 lakh+ products across skincare, makeup, fragrance, health, haircare, etc. It is a dominant player in the market and is […]

Indian Oil Corporation (IOC) is the largest Indian public-sector oil and gas company, overseen by the Ministry of Petroleum and Natural Gas. It was formed in 1964 through the merger of Indian Oil Company Limited (established in 1959) and Indian Refineries Limited (established in 1958). The company has subsidiaries in Mauritius, Sri Lanka, and the […]

Today’s blog dives into the intriguing world of Wipro as we bring you an in-depth Wipro Case Study, analyzing the journey of one of India’s leading tech giants. Before diving into Wipro marketing strategies, let’s have some basic ideas about the company and how it became India’s leading tech service provider. Wipro Overview Wipro Limited […]

Welcome to our yet another blog, today we bring you yet another success story of a startup. When it comes to online shopping or e-commerce businesses, in recent years various platforms have evolved. Some of the most widely used sites for online shopping are Amazon, Flipkart, Myntra etc. One of the primary reasons for the […]

Welcome to yet another blog. Hope, you enjoyed our Satyam Scam case study. Today, we bring you the success story and market strategy of another giant business in India. Guess?? Yes, you guessed it right. It’s Coca-Cola, the most loved soft drink in human history. The black drink has its journey to motivate you. In […]

You might already be familiar with today’s tale, but some stories are too inspiring not to share again. This case study on Mumbai dabbawala delves into the fascinating world of these men who, in the bustling city of Bombay, ensure that a ‘dabba’—a simple lunch box—becomes the most important part of a corporate employee’s day. […]