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Amul Case Study, Business Model, And Marketing Strategy

All about AMUL Amul is an Indian milk cooperative society based out of Gujarat. t is under the ownership of Gujarat Cooperative Milk Marketing Federation Limited, Department of Cooperation, Government of Gujarat. Today, it is controlled by 3.6 million milk producers. Mr. Tribhuvandas Kishibhai Patel laid the foundation of Amul in 1946. Later, Verghese Kurien […]

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