In today’s blog, we bring you the study of another Tech Giant of India Wipro. Before diving into Wipro’s marketing strategies, let’s have some basic ideas about the company and how it became India’s leading tech service provider. Wipro Overview Wipro Limited is a leading global information technology, consulting, and business process services company based […]

Welcome to our yet another blog, today we bring you yet another success story of a startup. When it comes to online shopping or e-commerce businesses, in recent years various platforms have evolved. Some of the most widely used sites for online shopping are Amazon, Flipkart, Myntra etc. One of the primary reasons for the […]

Welcome to yet another blog. Hope, you enjoyed our Satyam Scam case study. Today, we bring you the success story and market strategy of another giant business in India. Guess?? Yes, you guessed it right. It’s Coca-Cola, the most loved soft drink in human history. The black drink has its journey to motivate you. In […]

You guys must be familiar a little familiar with today’s tale but some stories are too inspiring for not to share once again. In a rushed city of dreams like Bombay a ‘dabba’ holds the most important part in the day-to-day life of a corporate employee who craves homemade food.  People carry these lunch boxes […]

In today’s blog, we will explain how an IT company committed the biggest fraud of all time. The story was backed up in 2009 when the owner of an IT company came up front in the media and exposed himself.    The Information and Technology Industry is the industry that works on the model based on […]