Patanjali Foods Case Study: Business Model, Financials, KPIs, and SWOT Analysis

Patanjali, the name itself, evokes a sense of tradition and well-being. Over time, it has become a household name in India. Patanjali is a modern consumer goods company that provides everything from herbal remedies to healthy staples in India, and is known for its Ayurvedic and natural products. 

In today’s blog, we will delve deeper into Patanjali Foods, a brand synonymous with a back-to-nature approach, and explore the company’s financials, SWOT analysis, and business model.

Patanjali Overview

Baba Ramdev and Acharya Balkrishna established Patanjali Ayurveda Limited in Haridwar in 2006. Patanjali Foods was initially founded as Ruchi Soya Industries Limited. The company initially concentrated on manufacturing herbal formulations and ayurvedic medications. They started producing food, household goods, and personal care items later in 2010 after entering the fast-moving consumer goods (FMCG) industry. 

Ruchi Soya Industries declared bankruptcy in the year 2019 as a result of heavy debt. In June 2022, Ruchi Soya Industries Limited formally changed its name to Patanjali Foods Limited after Patanjali Foods purchased the bankrupt company in 2019. The company produces bakery fats, soy products, edible oil, and Vanaspati Ghee.

The company grew tremendously between 2015 and 2017 due to aggressive marketing efforts and strong brand recall. 

Patanjali Business Model

The business model of Patanjali Foods is built around a number of essential components

1.  The company targets customers who like natural products and concentrates primarily on Ayurveda and natural ingredients in its products.

2.  The company maintains standards and quality because it has direct control over many areas of the production process, including the supply chain and raw material purchases.

3.  The company draws customers who are sensitive to price changes because they offer their items at very reasonable costs.

4.  The company’s extensive distribution network, which consists of franchise stores, supermarkets, and its own retail locations, makes its products easily accessible to consumers.

Market Details

Current Market Price	INR 1372
Book Value	INR 272
52 Week High	INR 1713
52 Week Low	INR 864
Face Value	INR 2
PE Ratio	59.51
Market Capitalization	49,587 Crores

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Patanjali Financial Highlights

Balance Sheet

Particulars	31st March 2023	31st March 2022	31st March 2021
Non-Current Asset	5415.1376	5124.7768	5320.7144
Current Asset	7824.7724	6351.3587	3688.1054
Total Asset	13243.5856	11480.2111	9008.8198
Equity	9846.5667	6170.8404	4062.4128
Long Term Liability	193.3653	3054.0267	3215.1662
Current Liability	3201.9236	2253.6140	1731.2408

From the above table and graph, it is evident that the company’s total assets have increased over time. It was 11480 crore in the year 2022 and increased to 13243 crores in FY 2023. Still, their non-current assets remain constant, and their long-term liability has decreased drastically in FY 2023. It was 3054 crore in FY 2022 and decreased to 193 crores in FY 2023.

Income Statement

Particulars	31st March 2023	31st March 2022	31st March 2021
Revenue from operations	31524.6560	24205.3751	16318.6330
Total Income	31821.4548	24284.3822	16382.9771
Total Expenses	30642.4935	23210.0007	15868.5769
Profit before tax	1178.9613	1074.3815	514.4002
Profit after tax	886.4411	806.3089	680.7718

The table above indicates that the business is growing, with operating revenue rising at an approximate rate of 35% CAGR and profit rising at an approximate rate of 10% YoY.

Cash Flow Statement

Particulars	31st March 2023	31st March 2022	31st March 2021
Net Cash flow from operating activities	(339.3398)	724.2141	247.2654
Cash flow from investing activities	526.1229	(1,384.47)	(43.9808)
Cash flow from financing activities	241.3590	988.94	(310.8140)

The above table indicates that the company’s primary source of earnings are its investing and financing activities, which have been erratic in the past. Given that a stable company’s primary source of earnings should come from operating activities, this could be cause for concern.

KPIs

Particulars	31st March 2023	31st March 2022	31st March 2021
Operating Profit Margin (%)	4.49	5.90	5.42
Net Profit Margin (%)	2.81	3.33	4.17
Return on Capital Employed (%)	14.12	15.49	12.16
Inventory Turnover	7.19	7.36	7.53
Current Ratio	2.44	2.82	2.13
Return on Net Worth (%)	9	16.51	16.75

The company’s major performance metrics show that its net profit margin dropped to 2.81% in FY 2023 from 3.33% in 2022. 

Patanjali SWOT Analysis

The SWOT analysis of Patanjali reveals key strengths, weaknesses, opportunities, and threats shaping the company’s growth strategy:

Strengths

1.  The company incorporates natural ingredients in its products, which helps it gain the trust of its clients and establish a strong brand identity. 

2.  To meet the demands of various clients, the company offers a varied product range spanning food, wellness, personal care, and other categories. 

3.  The products of Patanjali are affordable for every segment of customers, through which they can position themselves easily in the market.

4.  The company can reach every corner of the nation, whether in an urban or rural setting, thanks to its wide distribution network. 

Weaknesses

1.  The company has occasionally received complaints about the quality of its products. This can be a cause for concern since a persistent pattern of complaints will negatively impact the company’s reputation with customers. 

2.  The company’s minimal exposure to the global market raises questions about how the firm can expand. 

3.  Since the company only sells ayurvedic items, its target market is only health-conscious individuals; as a result, it might not be able to meet the needs of a larger customer base. 

Opportunities

1.  To satisfy the demands of changing consumers, the corporation must concentrate on diversifying its product line to include ready-to-eat meals, FMCG, functional beverages, etc. 

2.  The company has yet to explore the foreign market, but doing so will help it grow as it will present new opportunities. 

3.  They can access a larger spectrum of customers thanks to the rise of e-commerce platforms. 

4.  The research and development team should concentrate on creating new items that will meet consumer wants, giving them an advantage over competitors. 

Threats

1.  Due to intense competition from both domestic and foreign brands, the company’s profitability will be severely damaged by any poor judgments the management makes regarding the quality of the product, price, and other concerns.  

2.  Any interruption to the supply chain, a scarcity of raw materials, or a problem with transportation could have a detrimental effect on the company’s earnings. 

3.  Nowadays, customer needs are changing quickly; as a result, businesses that are unable to adjust will likely experience a decline in sales. 

4.  Any change in a regulation made by the government regarding food safety and labeling standards could adversely impact the margins of the company.

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Conclusion 

Owing to its ayurvedic products, Patanjali has established a reputation as the Swadesi Company and has always been in the spotlight. The company is still surviving and is regarded as the fastest-growing FMCG company in India despite having suffered several problems in the past with the quality of its products. 

If the organization cannot meet the evolving needs of its customers, it still has a long way to go. As we usually advise, think about your risk tolerance before making any investing decisions.

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