Case Study on Dabur Ltd 

About Dabur

 From a family-run business to a leading FMCG company with Rs. 12,886 crores revenue.

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Legacy of Trust

 Dabur is the world’s largest Ayurvedic and natural healthcare company.

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Modernising Ayurveda

Integrating scientific advancements with Ayurveda for health-centric products.

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Power Brands

Nine power brands, including Dabur Chyawanprash and Dabur Honey, drive 70% of sales.

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Digital Transformation

Aggressive e-commerce and digital marketing strategies targeting millennials.

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Rural Expansion

47% of Dabur's domestic sales come from rural markets, focusing on deeper penetration.

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Financial Performance

Net Profit (2024): Rs. 1,811.3 crores, Total Assets: Rs. 15,122.9 crores.

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Strengths and Opportunities

Strong market share, economies of scale, digital presence, and focus on health.

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Facing Competition

Competing with ITC, Marico, Patanjali, Colgate-Palmolive, and Emami.

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Future Prospects

Dabur is poised for growth with a strong brand and expanding market presence.

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