Wipro Case Study and Marketing Strategy

Today’s blog dives into the intriguing world of Wipro as we bring you an in-depth Wipro Case Study, analyzing the journey of one of India’s leading tech giants.

Before diving into Wipro marketing strategies, let’s have some basic ideas about the company and how it became India’s leading tech service provider.

Wipro Overview

Wipro Limited is a leading global information technology, consulting, and business process services company based in India. It provides a wide range of services to clients worldwide, including IT consulting, application development and maintenance, infrastructure management, business process outsourcing, and more. Wipro serves various industries, including technology, healthcare, financial services, and manufacturing.

Founder of Wipro

Azim Premji is an Indian billionaire entrepreneur and philanthropist who is widely recognized for his significant contributions to the Indian information technology (IT) industry. He is the chairman of Wipro Limited, one of India’s largest and most prominent IT services companies. Here are some key details about Azim Premji

Azim Premji was born in Mumbai, India, on July 24, 1945. He studied Electrical Engineering at Stanford University in the United States but returned to India in 1966 following his father’s untimely death to take over the family business.

Azim Premji took charge of Western India Vegetable Products Limited (Wipro’s precursor) in 1966, primarily dealing with vegetable oil production. Under his leadership, the company diversified into IT and eventually became Wipro Limited. He played a pivotal role in transforming Wipro into one of India’s leading IT services companies. His strategic vision and leadership steered the company’s growth, and it expanded its global footprint, offering a wide range of IT services and solutions.

He has been featured on various Forbes lists of billionaires. His philanthropic efforts have also earned him recognition, including being named one of Time magazine’s 100 most influential people worldwide. In July 2019, Azim Premji retired as the chairman of Wipro Limited after leading the company for several decades. His son, Rishad Premji, succeeded him as the company’s chairman.

His contributions have not only made a significant impact on the IT industry in India but also on social and educational initiatives aimed at improving the lives of people across the country.

Having known about the person behind creating one of India’s biggest tech giants, let us know the marketing strategies adopted by the company to evolve itself among its competitors.

Read Also: TCS vs Wipro: Comparison Of Two IT Giants

MARKETING STRATEGY OF WIPRO

Wipro serves clients across various industries, including technology, healthcare, financial services, manufacturing, retail, energy, and more. Its services help organizations leverage technology and innovation to enhance efficiency, improve customer experiences, and achieve business goals.

1. Product

Wipro is a well-known and globally recognised company that aims to provide the best of the best services to its customers

it has several products ranging from automobile, consumer goods, retail, professional service, product engineering, and many more.

When it comes to IT services, the company provides us with:

• Application Development and Maintenance
• Infrastructure Services
• Cybersecurity Services
• Quality Engineering and Testing
• Blockchain Services
• Artificial Intelligence and Machine Learning
• Data Analytics and Business Intelligence

Not only this, it also provides us with services like Finance and Accounting Services, Customer    Relationship Management (CRM) and Customer Experience Management, Supply Chain Management

2. Pricing

Wipro Limited, a large and diverse IT services company, employs various pricing models and strategies depending on the services and solutions offered to clients. Pricing in the IT services industry can be complex and customized based on factors such as the scope of work, the difficulty of the project, the duration of engagement, and the client’s requirements. Below are some common pricing models and factors that may influence Wipro’s pricing policy are below. Under the time and materials model of the company, clients are billed based on the actual hours worked and the cost of materials or resources used. This is generally used for projects where the scope is not properly defined.

In a fixed-price model, the project scope, deliverables, and costs are agreed upon upfront. The client pays a predetermined, fixed price for the entire project. His model is suitable when the project requirements are well-defined and stable.

In a Subscription Pricing model, clients pay recurring fees for ongoing services or access to software solutions. This model is commonly used for software-as-a-service. Apart from the above-mentioned major pricing policies, various other models comprise the overall prices of the company’s products.

Various factors influence the pricing policy of the company. Some of them are listed below.

• Difficult projects may have higher pricing.
• Long-term contracts with other companies can lead to heavy discounts or different pricing structures.
• Pricing of the products offered by other tech companies also leads to variations in the pricing policy of Wipro.

3. Promotion

We all know that promotion plays a significant role when it comes to the growth of the company. Wipro maintains a strong online presence through its website and social media channels. It uses these platforms to share news, updates, success stories, and thought leadership content. Regular engagement with followers helps foster a sense of community.

Wipro frequently shares case studies and success stories highlighting its collaboration with clients. This eventually impacts the further onboarding of clients. The company also always fulfils its corporate social responsibility.

Partnerships with technology partners and other organizations are highlighted in its advertising strategy. These partnerships help Wipro provide complete solutions and reach a wider audience. The company also has occasionally used industry experts as brand ambassadors or spokespersons to increase brand visibility. The company also involves itself in environmental awareness initiatives. Not only this but also the company adopts a client-centric approach in its advertising, highlighting its dedication towards the existing client base. 

For the information of our readers

Wipro Limited, primarily an IT services and consulting company, is not a manufacturer of consumer goods like household products or consumer electronics. Instead, Wipro provides information technology services, consultancy services, and digital solutions to businesses and organizations across various industries. It’s essential to differentiate between Wipro Limited, the IT services company, and Wipro Enterprises, a separate entity within the Wipro Group, which manufactures and sells consumer goods, lighting products, and healthcare products under various brand names. Wipro Enterprises includes businesses like Wipro Consumer Care and Lighting and Wipro GE Healthcare.

NOTABLE ACQUISITIONS OF WIPRO:

• Appirio (2016):   Wipro acquired Appirio, a cloud consulting company based in the United States, for approximately $500 million.
• Info SERVER (2017): Wipro acquired InfoSERVER, a Brazil-based IT services provider, to strengthen its presence in the Latin American market.
• International TechneGroup Incorporated (ITI) (2019): Wipro acquired ITI, an engineering solutions and services company based in the United States, to enhance its engineering and manufacturing solutions capabilities.
• Capco (2021) – Wipro acquired Capco, a global management and technology consultancy, for approximately $1.45 billion.

Also, read our success story of Mumbai Dabbawalas.

Read Also: Maruti Suzuki Case Study: Business Model and Marketing Strategy

Conclusion

We assume that by now, our readers must have a basic idea about the company, its services and the acquisitions made by the company. Now, let us conclude today’s blog by updating you with the company’s current market price and returns because our readers feel like investing after reading these company insights. The company has traded for 406 with above-average returns over the past few years.

The company is constantly developing and evolving to new heights. 

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