Develop and execute influencer marketing campaigns to enhance brand awareness and user acquisition.
Identify, evaluate, and onboard influencers in the finance, stock market, and fintech space, ensuring alignment with the brand’s goals.
Build and maintain long-term relationships with influencers, affiliates, and partners to foster collaboration and brand advocacy.
Plan, coordinate, and oversee influencer campaigns, including briefing, content reviews, and post-campaign analysis.
Ensure influencer-generated content aligns with brand guidelines and effectively communicates key messages.
Track, measure, and report campaign performance using KPIs such as engagement, conversions, and ROI, making data-driven recommendations for improvement.
Compliance: Ensure all influencer collaborations comply with industry regulations and advertising standards.
Requirements
1–3 years of proven experience in influencer marketing. Preference will be given to candidates with experience in stockbroking or fintech industries.
Strong understanding of the finance/investing niche and its audience.
Existing relationships with influencers in the finance or fintech sector is a plus.
Ability to analyze campaign performance metrics and translate insights into actionable strategies.
Excellent verbal and written communication skills, with the ability to collaborate effectively across teams and with external partners.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
