Brand Manager

Pocketful is eager to connect with new audiences and engage our existing base through compelling social media initiatives. We’re seeking a Brand Manager to help us expand our digital footprint and oversee our social communications efforts. They will develop and implement informed content strategies tailored to the strengths of various social media platforms to increase brand awareness and affinity. In doing so, the Brand Manager will maximize customer engagement with Pocketful’s services, thereby helping us to accomplish our goals year over year.

Objectives of this role

• Increase engagement for existing audiences with high-quality social initiatives
• Acquire new followers by filling gaps in our marketing content output
• Align our brand with new and emerging trends
• Improve ROI through more consistently on-target messaging
• Identify new channels to embed our brand that align our marketing direction
• Glean insights from social data using monitoring tools

Responsibilities

• Use social media tools to craft and release content to our social channels
• Develop social media campaigns in collaboration with the marketing team
• Become an extension of the company’s brand to connect with existing customers, and acquire new ones
• Analyze the company’s social strategy to make frequent improvement suggestions
• Stay up to date with new and emerging trends to help keep Pocketful’s social media presence consistently relevant
• Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations

Skills and qualifications

• Significant management and leadership experience
• Extensive knowledge of a variety of current social media platforms
• Excellent problem-solving techniques
• Strong multitasking capabilities under pressure
• Clear, confident communication abilities
• Effective time-management skills

Preferred qualifications

Large social media following

Significant experience leading a brand’s social media initiatives

Keen understanding of how to craft effective social media strategies

Strong familiarity with computers, email clients, and project management software

Experience with social media tools