Cyber Monday

Cyber Monday was this past Monday, November 28th, 2023. It was the busiest shopping day of the year in the US for online purchases, with estimated spending reaching nearly $11 billion.

Here’s a quick rundown of the key highlights:

Overall:

• Total spending: $10.73 billion, an increase of 5.2% from last year.
• Mobile traffic: 56% of all online traffic on Cyber Monday came from mobile devices.
• Top categories: Electronics, clothing, and jewelry were the top categories for purchase.
• Top brands: Amazon, Apple, Best Buy, and Samsung were the top brands for Cyber Monday sales.

Other notable trends:

• Early deals: Some retailers began offering Cyber Monday deals as early as Thanksgiving Day.
• Social media impact: Social media played a significant role in driving traffic to online stores.
• Omnichannel engagement: Many retailers offered seamless omnichannel experiences, allowing customers to start their shopping journey on one device and complete it on another.

Overall, Cyber Monday 2023 was a successful shopping event for many retailers. However, there were some challenges, such as supply chain disruptions and high shipping costs. Despite these challenges, the strong consumer demand and continued growth in online shopping make Cyber Monday a key event for retailers and consumers alike.

Here are some additional resources you may find helpful:

• NerdWallet Cyber Monday Report: NerdWallet.com/article/shopping/cyber-monday-2023-statistics
• IBM Cyber Monday Report: ibmblue.com/blogs/internet-of-things/cyber-monday-2023-report
• CNBC Cyber Monday Coverage: cnbcnews.com/technology/consumer/cyber-monday-2023-live-updates-news

I hope this information is helpful. Please let me know if you have any further questions.