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Lucrative

The word “lucrative” is an adjective meaning “very profitable, highly rewarding”.

Example:

The business opportunity was highly lucrative, offering the potential for high returns on investment.

Synonyms:

  • Profitable
  • Rewarding
  • Lucrative
  • Amusing
  • Ascerbic
  • Opulent

Antonyms:

  • Unprofitable
  • Loss-making
  • Unsuitable
  • Inconvenient

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