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Company Limited By Shares

Definition: A company limited by shares is a company in which the shareholders own shares, which represent a portion of the company’s ownership. The shareholders are responsible for limiting the company’s liability to their investment in the company. Key Features: 1. Shareholder Liability:– Shareholders are not personally liable for the company’s debts beyond their investment.- […]

1 min read

Brand Equity

Brand Equity Brand equity is the value of a brand’s assets, including its name, symbol, logo, and overall reputation. It is the degree to which consumers are loyal to a particular brand and are more likely to buy its products or services than those of its competitors. Key Components of Brand Equity: 1. Brand Awareness: […]

2 mins read

Blue Ocean Strategy

Blue Ocean Strategy The blue ocean strategy is a marketing strategy that focuses on creating a new market space that is uncontested and profitable. It involves identifying the factors that drive customer demand and then creating a product or service that meets those needs better than existing offerings. Key Principles: 1. Identify the Factors That […]

2 mins read

Value Proposition

Value Proposition A value proposition is a clear, concise statement that describes the unique value and benefits your product or service offers to your target audience. It is a statement that explains why your offering is different from the competition and why it is valuable to customers. Key Elements of a Value Proposition: 1. Target […]

1 min read

Brand Management

Brand Management Brand management is the process of creating, developing, implementing, and sustaining a brand’s identity and position in the minds of consumers. It involves a wide range of activities, including: Key Elements of Brand Management: 1. Brand Positioning:– Defining the brand’s unique value proposition and target audience.- Developing a brand name, logo, and visual […]

1 min read

Employer Identification Number, Ein

The Employer Identification Number (EIN) is a unique nine-digit number issued by the United States Internal Revenue Service (IRS) to businesses, organizations, and certain other entities. It is used primarily for tax reporting purposes and is required for many businesses to obtain. Here is a breakdown of the key points about EINs: Purpose: Tax reporting: […]

1 min read

What Is Equity Dilution?

Equity Dilution Equity dilution is the dilution of a company’s common stock that occurs when new stock is issued, either through an initial public offering (IPO) or through the issuance of new shares. This dilution occurs when the company increases its number of shares outstanding, which reduces the ownership percentage of each existing shareholder. Causes […]

2 mins read

Rule Of Thumb

Rule of Thumb The rule of thumb is a concept that applies a simple, practical formula or estimation based on a readily available number, often 10 or 20, to quickly calculate or approximate a value. Formula: Value = 10 or 20 multiplied by a factor Factor: A factor is a number that multiplies the 10 […]

1 min read

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