MARKETING ESSENTIALS

Fastag is a cashless toll collection system implemented in India to simplify toll payments and reduce traffic congestion at toll plazas. Here’s a breakdown of its key features: Key Features: Cashless: Fastag eliminates the need to carry cash for tolls, reducing waiting times and improving traffic flow. Tag-based: It uses RFID technology to deduct tolls […]

Definition: A brand is a tangible or intangible symbol that identifies a particular company or product and distinguishes it from its competitors. It is a brand name, logo, symbol, or any other visible element that represents the brand. Key Components of a Brand: Brand Name: The verbal element that identifies the brand. Logo: A visual […]

Direct marketing is a type of marketing communication that involves direct, personalized contact between a company and its potential customers. It is typically used to promote products or services directly to consumers through a variety of channels, including email, mail, telemarketing, and social media. Key features of direct marketing: Direct targeting: Direct marketing involves targeting […]

Definition: Lobbying is the process of influencing political decision-making and public policy by organizations and individuals. Lobbyists, who are employed by companies or organizations, engage in a range of activities to advocate for their interests, including: Providing information and policy analysis: Lobbyists gather information and analyze policy issues, and share this information with policymakers. Building […]

Definition: Adware, short for advertising-supported software, is a type of malware that inserts unwanted ads or pop-ups into a user’s computer system without their consent. It often includes tracking mechanisms to collect user data, such as browsing history and preferences. Types of Adware: Push Ads: Pop-up ads that appear on a user’s screen without their […]

Brand Equity Brand equity is the value of a brand’s assets, including its name, symbol, logo, and overall reputation. It is the degree to which consumers are loyal to a particular brand and are more likely to buy its products or services than those of its competitors. Key Components of Brand Equity: 1. Brand Awareness: […]

Brand Management Brand management is the process of creating, developing, implementing, and sustaining a brand’s identity and position in the minds of consumers. It involves a wide range of activities, including: Key Elements of Brand Management: 1. Brand Positioning:– Defining the brand’s unique value proposition and target audience.- Developing a brand name, logo, and visual […]

Market Development Market development involves identifying and creating new market opportunities, expanding existing markets, and establishing a presence in new geographic regions. It is a process of creating value for customers through the creation and delivery of new and innovative products or services. Key Components of Market Development: 1. Market Research:– Conducting thorough market research […]

Spiral Model The spiral model is a software development methodology that follows an iterative and incremental approach to software design and development. It is a risk-driven methodology that emphasizes continuous risk assessment and mitigation. Key Concepts: Risk-driven: The spiral model focuses on identifying and mitigating risks throughout the development process. Incremental: The project is divided […]

Web 2.0 is the second era of the World Wide Web, characterized by the increasing use of social media, mobile devices, and other web-based technologies. It began around 2005 and is ongoing. Key characteristics of Web 2.0: Social media: Platforms such as Facebook, Twitter, Instagram, and TikTok allow users to connect with friends, family, and […]