MARKETING ESSENTIALS

Definition: Ambush marketing is a type of guerrilla marketing tactic that involves surprising and engaging consumers in unexpected locations, often with the help of celebrities or influencers. It’s a high-impact, short-term marketing strategy that aims to create a memorable brand experience and drive awareness. Key Concepts: Surprise: Consumers are not expecting the brand presence. Immersion: […]

Marketing Essentials 1. Market Research: Understanding your target audience, their needs, wants, and behaviors. Conducting market research to identify industry trends, customer preferences, and competitive landscape. 2. Brand Positioning: Defining your brand identity and developing a unique value proposition. Creating a consistent brand message and imagery across all channels. 3. Digital Marketing: Utilizing online channels, […]

CPM (Cost Per Thousand Impressions) CPM is a digital advertising metric that measures the cost of an advertisement for every thousand impressions. It is a key performance indicator (KPI) used to track the cost-effectiveness of advertising campaigns. Formula: CPM = Cost per thousand impressions = Total cost / Number of thousand impressions Explanation: Cost: The […]

Definition: A minimum viable product (MVP) is a stripped-down version of a product that includes only the essential features needed to test and validate a business idea. It is a core product that can be released early on to a small group of users to gather feedback and data. Purpose: Test market fit: To determine […]

Data Mining Data mining is the process of discovering non-trivial insights from large amounts of data. It involves extracting meaningful patterns, trends, and relationships from the data. Data mining techniques include: 1. Data Preparation:– Data collection- Data cleaning and preprocessing- Data transformation- Data reduction 2. Pattern Discovery:– Data exploration- Data summarization- Data visualization- Association rules […]