Trisu Secures Undisclosed Investment in Pre-Seed Funding Round
Gurugram-based jewelry brand Trisu has secured an undisclosed amount of investment in a pre-seed funding round co-led by illustrious investors such as All In Capital, JK Tyres, and Amaanta Group, as well as angel investors Himanshu Aggarwal and Sumer Sethi.
The funding will be utilized by Trisu to accelerate customer acquisition, drive product innovation, and expand its market presence, the company announced in a press release. The funds will also support the company’s expansion plans, particularly in the retail segment, aiming to establish ten physical stores and five exclusive outlets by December 2026.
Launched in 2023 by entrepreneur Saloni Chopra, Trisu offers a range of gold vermeil jewelry featuring 18-karat gold plating that is five times thicker than standard plating, using silver as the base metal. This unique manufacturing process allows Trisu to provide long-lasting, affordable gold alternatives in India, particularly catering to the 30-60 age group. According to the company, its products offer high-quality jewelry at a fraction of the cost, replicating the look and feel of solid gold without the associated expenses or risks.
Trisu’s product portfolio includes a range of accessories such as chains, necklaces, and bracelets, with chains generating the highest revenue. The company plans to expand its presence across various marketplaces, including quick-commerce platforms. Trisu has achieved remarkable growth within eight months, boasting 24 times revenue growth and over 5,000 active users who appreciate its designs for their close resemblance to solid gold. The company aims to reach $1 million (Rs 8 crore) in monthly recurring revenue by 2025.
