Affle India Ltd
Affle India Ltd Company History
Affle India is engaged in providing mobile advertisement services through information technology and software development services for mobiles.
2007
Launch of the first product SMS 2.0Â in partnership with Bharti Airtel in India in June 2007. Subsequent to the launch, this product and partnership was scaled pan-India in December 2007.
2007
2009
Announcement of first significant mobile monetization partnership with NDTV Convergence.
2009
2012
Launch of the Mobile Advertising Agency 'ad2c'.
Launch of the Cross Screen Advertising Platform Ripple in August, which was followed by announcement of partnerships with Yahoo, ESPN Cricinfo & India Today for this platform.
2012
2014
Launch of the mobile marketing platform 'ad2campaign'.
2014
2015
Launch of the end-to-end Mobile Audience as a Service (MAAS)Â platform in March 2015.
2015
2017
Launch of Mobile Ad Fraud detection (mFaaS)Â platform which was later awarded by the IAMAI as the Best Big Data Technology Platform in 2017.
Announced the first significant Data Management Platform (DMP) partnership with Micromax for Data and Native Ads monetization.
2017
2018
Acquisition by Affle International of Affle Global consumer platform and enterprise platform-based business undertaking and 100% of the equity interests in the Indonesian Subsidiary, each effective July 1, 2018.
Acquisition by the Company and Affle International of the Vizury Commerce Business effective September 1, 2018.
2018
2019
Acquisition by Affle International of the Shoffr Business Undertaking on May 18, 2019, effective February 19, 2019.
Acquisition by Affle International of the RevX Business Undertaking one June 28, 2019, effective April 1, 2019.
2019
2022
Affle wins ÂEnabling Technology Company of the Year for the 4th consecutive time at the Mobile Marketing AssociationÂs Smarties India awards.
Affle awarded the prestigious Data Protection Trustmark Certification by IMDA Singapore.
AffleÂs Appnext Platform recognized as the top performer across multiple categories in the latest edition of the AppsFlyer Performance Index.
2022
2023
The Company has informed that regarding ''Acquisition of remaining 5% shares of Appnext Pte. Ltd.''.
The company informed that ''Completion of the acquisition of YouAppi Inc.''.
2023
