Brand Concepts Ltd Company History

The company was incorporated as Brands Concepts Private Limited

Acquired License rights of Tommy Hilfiger” in SLG Category

Acquired License rights of Tommy Hilfiger” in Travel Gear Category

Opened First Tommy Hilfiger” Travel Gear Store (Express Avenue Chennai)

Certificate of Excellence

Opened First Bagline Store in Ludhiana

Became Category Leaders in SLG Segment in Shoppers Stop & Lifestyle Stores

Launched an own brand, Sugarush” for Women's Handbag

Launched an own brand, The Vertical” for Men's Backpack

Investment received from Tanam Investment Services Private Limited

Certificate of Excellence

Entered Large Format Central Chain of stores for Tommy Hilfiger” Luggage & SLG

Hosted a grand evening with Roadies in association with The Vertical” in Mumbai

Added more locations in Central Chain of Stores and placed AND”, Global Desi”, Sugarush” & The Vertical”

Acquired License rights of AND” and Global Desi” in Woman Handbag Category

Ms. Aditi Rao Hydari, film actress started endoring Sugarush,” the Inhouse brand for a year

Mr. Ali Fazal endoring The Vertical”, the Inhouse brand

A grand Infilm promotion for The Vertical” with the Film, A Gentleman starring Siddharth Malhotra & Jacquiline Fernandes

The Company was converted into Public Limited Company vide fresh certificate of incorporation dated December 08, 2017

AWARDS

Awarded to Tommy Hilfiger for the category Best Travel Gear Brand

Listed on BSE & NSE Stock Exchanges

Acquired UNITED COLORS OF BENETTON and AEROPOSTALE License for fashion &

lifestyle accessories