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Twenty First Century Management Services Ltd

Gillette India Ltd

BSE : 507815|NSE : GILLETTE|ISIN : INE322A01010

Gillette India Ltd Company History

Gillette India is engaged in manufacturing and selling of branded packaged fast moving consumer goods in the grooming and oral care businesses.

1984
1985
1986
1987
1989
1990
1991
1992
1993
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2011
2012
2013
2014
2015

1984

The Company was Incorporated on 9th February, at Rajasthan. The Company was jointly promoted by House of Poddar Enterprises (HOPE) and Gillette Company, U.S.A. (Gillette). The Company Manufacture stainless steel razor blades.

Gillette entered into a foreign collaboration agreement with HOPE for setting up of a company for the manufacture of stainless steel razor blades in which Gillette agreed to subscribe 24% of the equity capital. The agreement also provided for technical collaboration by Gillette over the full range of technical know-how and technical assistance for the manufacture of razor blades, razors and shaving systems.

1984

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1985

70 Shares subscribed for by the signatories to the Memorandum of Association. 49,99,930 shares then issued at par of which 12,24,930 share to HOPE and 12,00,000 shares to Gillette Company, U.S.A., were reserved and allotted. Out of the remaining 25,75,000 share, 1,75,000

share to Indian working directors employees and business associates of the company (only 1,25,400 shares taken up) and 5,00,000 shares to NRIs on reptriation basis (all were taken up) were reserved for preferential allotment. The balance 19,00,000 shares, along with the 49,600 shares not taken by employees were offered for public subscription in October.

1985

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1986

The Company undertook to set up a plant for the manufacture in the first phase, 200 million stainless steel razor blades per annum.

The blades manufactured by the Company were of two types, the premium 7 O'Clock Ejtek Super Platium and the stainless brand 7 O'Clock Ejtek Super Stainless.

The Company took over Sharpedge Ltd., by acquiring the entire share capital of that company. Effective 1st April, 1991, Sharpedge Ltd, was amalgamated with the Company as per approval of the BIFR.

1986

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1987

The Company proposed to launch a new razor blade. The Company introduced new twin blade shaving system called 7 O'Clock Ejtek P II with platinum enriched edges.

The Company offered 18,28,476 No. of Equity shares of Rs 10 each for cash at par in the following manner:

(i) 16,66,666 No. of Equity shares at par as rights to the shareholders in the proportion 1:3,

(ii) 83,333 No. of equity shares to employees of the Company including Indian working directors and

(iii) 78,477 No. of equity shares to the promoters, i.e., 38,834 shares to Gillette Co., U.S.A., and 39,643 shares to the House of Poddar Enterprises, subject to a proportionate reduction in the event of undersubscription by employees.

1987

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1989

The Company diversified into shaving preparations and launched the premium quality 7 O'Clock Ejtek shaving brush.

12,02,685 shares were taken up by the shareholders. Out of the unsubscribed portion of 4,63,981 shares, 4,57,730 shares were allotted to promoters (26,730 shares to House of Poddar and 4,31,000 shares to Gillette Co., of U.S.A.) in February.

Employees had taken up only 2,300 shares and the remaining 81,033 shares were allowed to lapse. As a result, the promoters quota was also proportionately reduced. The 78,477 shares reserved for promoters were not required to be allotted as the issue was undersubscribed.

The Controller of Capital gave permission to allot 12,41,800 No. of Equity shares of Rs 10 each for cash at par to Gillette Co., U.S.A. It was issued in February.

1989

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1990

The Company undertook to expand substantially its production capacity of 7 O'Clock Ejtek P II, the twin blade shaving system.

The Company launched two new products namely 7 O'Clock Ejtek P II shaving system with a metal spine and a shave cream in three variants.

1990

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1991

The improved performance was attributed to the rehabilitation-cum-amalgamation Scheme approved by BIFR for amalgamation of Sharpedge Ltd., with the Company.

19,31,800 No. of equity shares of Rs 10 each at a premium of Rs 110 per shares were allotted on 18-06-1992. With this, the Company would be given the permission to use the brand name "Gillette" which would enable higher sales and profit growth.

Sabre Pens Ltd., Sheen Dental Products Ltd., Klosershav Products Ltd., and Vanity Cosmetic Ltd., are wholly owned subsidiaries of the Company.

7,00,000 No. of Equity shares allotted at par to foreign promoters on 17th December, 1991.

1991

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1992

During December 1992-January 1993, the Company offered 10,55,600 secured zero interest fully convertible debentures of Rs 120 each for cash at par on rights basis in the proportion 5 debs.: 50 equity shares held (all were taken up). Another 52,780 zero interest debentures were

also offered to employees' on an equitable basis (all were taken up). Another 56,805 zero interest debentures were allotted to Gillette Co., U.S.A.

Rs 50 of the face value of each debenture was to be converted into one equity share of Rs 10 each at a premium of Rs 40 per share on expiry of 6 months for the date of allotment of debentures. Accordingly 11,65,185 share were allotted. Remaining Rs 70 of the face

value of each debenture was to be converted into 1 equity share of Rs 10 each at a premium of Rs 60 per share on expiry of 18 months from the date of allotment of debentures.

1992

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1993

The Company commenced the launch of Gillette Shaving products in India with the launch of Gillette Presto Readyshaver.

1993

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1995

The Company launched another Readyshaver under the Brand name of 7 O'Clock Ready II. The Company also launched under a distribution arrangement tooth brushes under the well known international brand name Oral-B.

1995

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1996

The Company successfully launched "Gillette Sensor & Sensor Excell" shaving systems which met with an excellent consumer and trade response, "Gillette Shave Foam" was also launched.

The company introduced " Gillette Aerosol" shaving cream. This market is dominated by Colgate-palmolive, Godrej and Old Spice.

1996

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1997

Indian Shaving Products Ltd (ISPL) and Duracell India Pvt Ltd are merging their respective Ltd and marketing networks in the country with effective from April 1st.

Indian Shaving Products Ltd will be distributing the Duracell range of batteries through its own sales and distribution network.

Indian Shaving Products, a subsidiary of the Gillette Company of the US, recently acquired Duracell, worldwide. In India, Duracell is represented through its own subsidiary, Duracell India Pvt Ltd - a separate legal entity.

Gillette is working on a strategy to hike its equity stake in Indian Shaving Products Limited (ISPL) from 51 per cent to 74 per cent.

1997

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1998

The company for the first time entered the ladies personal care segment with the launch of the Gillette Sensor Excel for women in January.

1998

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1999

The company has diversified its portfolio to increase its male personal products coverage while it has also introduced the Sensor Excel for women in 1997-98.

Now for the first time in India, shaving products have gone on the Net. Indian Shaving Products Ltd (ISPL) has tied up with Rediff-on-the-Net e-commerce to market its product and increase its customer base.

Indian Shaving Products (ISPL) is undertaking a major capacity expansion plan buoyed by strong volume growth and high capacity utilisation.

The company is launching the Gillette "Mach-III", the three-blade razor, as part of its growth plans in the country. The latest razor in the Gillette portfolio, Mach-III has been developed with an R&D investment of $750m.

1999

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2000

The Company has approved the amalgamation of Duracell (India) Pvt. Ltd. and Wilkinson Sword India Ltd. with the company.

2000

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2001

The Company has launched the Arctic Ince collection in India.

2001

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2002

Gillette India Ltd has informed that the resolution regarding sale of Duracell Manesar Plant have been passed through postal ballot by a total of 2,84,33,494 votes (99.985%) in favour of the resolution out of 2,84,37,854 votes polled.

Gillette India has shut down its alkaline battery manufacturing plant Duracell India,

at Manesar in Gurgaon,which costs around Rs.27.76cr.

Gillette USA has made an application to the secretriat for Industrial Assistance/Foreign

Investment Promotion Board seeking their approval to infuse capital grant.

Gillette Company is investing $20 million in its Indian subsidiary, Gillette India.

Gillette India has declared two mega promotions aimed at Indian Foodball fans and consumers-Duracell cup of Joy and win Rs.5 cr.

Gillette India has conducted raid at two premises in the city and identified fake toiletries worth Rs.3 lakh.

Gillette India enters into agreement with Thanawala Group for sale of its Geep battery business comprising Brand names and sales and distribution network.

2002

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2003

Gillette India has rearranged its complete range of shaving products.

Gillette India has awarded its creative account to Ogilvy and Mather following a global re-alignment of ad agencies.

Gillette has identified the double edged blade segment as its growth market driver.

Gillette India is in the process of repositioning its flagship blade brand for which the company has devised a new communication strategy that aims to address blades as branded products.

Delisting of equity shares of the Company from Delhi, Jaipur and Kolkata Stock Exchanges.

2003

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2004

Gillette India Limited has informed that they have received a letter issued by the Delhi Stock Exchange conveying delisting of the shares of the Company from the said Exchange.

Gillette India Ltd launches battery-powered toothbrush, 'Cross Action Power', on May 25, 2004

Gillette ropes in Beckham to promote its products

Gillette India announced the launch of new generation triple blade shaving system Mach3Turbo

Delists equity shares of the Company from the Calcutta Stock Exchange (CSE) with effect from August 18, 2004

2004

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2005

The Gillette Company, USA was acquired worldwide through merger in October, 2005 by Procter& Gamble Company, USA creating the largest Consumer products Company in the World.

Gillette India introduces new shaving system 'Mach 3 Turbo Champion'

P&G to acquire Gillette India in $57 bn deal

2005

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2006

GIL moves office base to Mumbai

The trading symbol of Gillette India Limited shall be changed from INDSHAVING to GILLETTE w.e.f. April 04, 2006.

2006

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2007

Company launched Gillette Presto Plus for more discerning consumers. Oral B brand launched Oral B Vision and Kid in Premium Market Segment.

2007

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2008

Company launched The Gillette Winners program that had sports legends Roger Federer, Thierry Henry and Tiger Woods and Rahul Dravid. An innovative program "Free Dental Check up" was organized to enable consumers to benefit from expertise of professional dentists at no cost. Oral-B brand launched a new variant "Shiny Clean" targeted at the value segment.

2008

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2009

Gillette India Ltd has appointed Mr. Anil Kumar Gupta as an Additional Director of the Company pursuant to Section 260 of the Companies Act 1956, with effect from March 28, 2009 until the date of the next Annual General Meeting.

Mr. Gupta will be an Independent Director on the Board of the Company.

2009

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2011

Mr. Deepak Acharya has resigned as Company Secretary and Compliance Officer with effect from December 01, 2011 consequent to his International Assignment with P & G Switzerland and relocation to Geneva.

2011

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2012

Gillette India Ltd - Change in Director.

2012

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2013

Gillette has recommended a dividend of Rs. 15 per Equity Share.

2013

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2014

Gillette has recommended a dividend of Rs. 15/- per Equity Share.

"Gillette India Ltd. Delivers Sustained Momentum".

2014

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2015

Gillette India Ltd - The registered office of the Company has been changed to Andheri (E), Mumbai - 400 099.

2015

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