Lovable Lingerie Ltd Company History

Incorporated as Hybo Knit Private Limited

Entered into a license agreement with Lovable World Trading Co, Inc. (United States of

America) dated December 26, 1995 whereby our Company was given a non-transferable, non-

assignable exclusive license to use the trademarks ‘Lovable’ and ‘Celebrity’ within the

territories of India, Nepal, Sikkim and Bhutan, for manufacture and/or distribution and/or sale

of all women’s garments including undergarments.

The name of our Company was changed from Hybo Knit Private Limited to Lovable Lingerie

Private Limited.

Commenced commercial operations by setting up a manufacturing unit in Bengaluru with an

installed capacity of 70,000 pieces per annum.

Our Company entered into an agreement with Lovable World Trading Co, Inc. (United States

of America) on December 23, 2000, to acquire the ownership of the brands ‘Lovable’ and

‘Celebrity’.

Our Company entered into a memorandum of understanding with Vanity Fair, Inc to acquire

the license for the brand ‘Vanity Fair’ with effect from July 2002.

Our Company entered into a memorandum of understanding dated March 18, 2004 with

Maxwell Industries Limited to acquire the brand ‘Daisy Dee’ with effect from April 01, 2004.

Our total installed capacity increased from 26 lac pieces in 2004 to 50 lac pieces in 2005.

Our Management approved the scheme of amalgamation with Maxwell Industries Limited

Our total installed capacity increased from 50 lac pieces per annum in 2005 to 60 lac pieces per

annum in 2006.

Our Management withdrew the scheme of amalgamation with Maxwell Industries Limited

Our Company discontinued manufacture of products under the ‘Vanity Fair’ brand.

Our Company entered into deed of assignment dated March 17, 2009 with Levitus Trading

Limited (Hong Kong) to acquire the trademark ‘College Style’.

Our Conversion of the Company from a private limited company to a public limited company.

Our Company established another manufacturing unit in Roorkee, Uttarakhand, which began

commercial operations in February 2010.

Our Company entered into a joint venture agreement dated July 15, 2010 with Lifestyle

Galleries of London Limited (UK).

Our total installed capacity increased from 60 lac pieces per annum to 67.50 lac pieces per

annum.

Board of Directors of the Company have recommended Dividend of Rs. 1.5 per Equity Shares of Rs. 10/- each i.e. 15% of the face value for the financial year.

Board of Directors of the Company has recommended Dividend of Rs. 2/- per Equity Shares of Rs. 10/- each i.e. 20% of the face value for the financial year.

Lovable Lingerie Ltd has recommended Dividend of Rs. 2/- per Equity Share of Rs.10/- each i.e. 20% of the face value for the financial year 2012-2013.

Lovable Lingerie Ltd has appointed Ms. Darsha Sanghvi as the Company Secretary cum Compliance Officer of the Company w.e.f. May 16, 2013

Lovable Lingerie Ltd appointed Mr. R. Govindarajan as the Chief Financial Officer of the Company w.e.f. May 28, 2013.

Lovable Lingerie Ltd has recommended Dividend Rs. 2.5/- per Equity Share of Rs. 10/- each i.e. 25% of the face value for the financial year 2013-2014.