Orient Electric Ltd Company History

THE JOURNEY BEGINS

Orient Electric Limited,formerly a division of Orient Paper and Industries Limited (OPIL), was incorporated as Orient Paper Mills Ltd. in 1939. The CK Birla Group started Orient Paper with just one paper machine at Brajrajnagar in Orissa, India.

INDUCTED INTO CK BIRLA GROUP

Orient Fans, the erstwhile Calcutta Electrical Manufacturing Company, became a part of the CK Birla Group in 1954 and was subsequently rechristened Orient Electric in 2014.

DEVELOPED & PATENTED PSPO TECHNOLOGY

Orient Electric developed and patented the revolutionary PSPO (Peak Speed Performance Output) technology in early 90's which changed the industry outlook altogether. In order to improve production, meet the ever-changing needs of the customers, and establish itself as a global market leader, Orient Electric also equipped its manufacturing plants at Faridabad in Haryana and Kolkata in the state of West Bengal with state of the art machinery and technology.

ENTERS INTO LIGHTING BUSINESS

Leveraging its strong brand identity developed over the years, Orient Electric forayed into a new range of electrical products. It started trading of CFLs (compact fluorescent) and FTLs (fluorescent tube) in the year 2007. In 2008, the company set up an advanced manufacturing unit at Faridabad in the state of Haryana dedicated to manufacturing of CFLs and FTLs.It later ventured into LED lighting solutions in 2014 and as of today, it is one of the leading lighting companies in India with a diverse LED-centric portfolio.

FORAYS INTO HOME APPLIANCES BUSINESS

Orient Electric ventured into the home appliances market in 2011 with a wide range of products including Air Coolers, Water Heaters, Juicer Mixer Grinders, Mixer Grinders, Toasters, Electric Kettles, Coolers, Induction Cookers, Rice Cookers and Electric Irons. Orient Electric's Home Appliances division today enjoys a pan India presence with a strong distribution network.

NEW BRAND IDENTITY UNVEILED

The company changed its brand name and identity from 'Orient Electricals' to 'Orient Electric' and consolidated its business verticals of Fans, Lighting and Home Appliances. The brand revamp was done with an aim to establish the company's identity as a one-stop home solutions provider with the next generation customers who make informed buying decisions. As part of the brand repositioning plan, the company also launched a new unified communications campaign 'Switch to smart' and its new logo in the vibrant colour 'orange'. The year also marked the launch of BLDC fans and Orient Electric's entry into LED lighting solutions.

VENTURES INTO SWITCHGEAR BUSINESS

Continuing with its efforts to position itself as one-stop solution provider of lifestyle electrical solutions, Orient Electric forayed into the Switchgear market. Orient Electric’s smart range of energy-efficient LV Switchgear products includes MCB (Miniature Circuit Breakers), RCCB (Residual Current Circuit Breakers), Isolators and Distribution Boards. The company manufactures the Switchgear range at its state of the art manufacturing facility located at Noida in the state of Uttar Pradesh.

Orient Electric opens its exclusive ‘Smart Shop’ in Indore

Orient Electric becomes India’s first brand to get BEE rating for its LED lamps

Orient Electric awards its digital mandate to DigitasLBi

Orient Electric opens its exclusive ‘Smart Shop’ in Ballabgarh

Orient Electric launches the very silent, very powerful” Aeroquiet ceiling fan

ORIENT ELECTRIC DEMERGES AS A SEPARATE ENTITY

Orient Electric gets demerged from Orient Paper & Industries Limited (OPIL) into a separate listed entity, Orient Electric Limited (OEL). The Scheme of demerger was approved by the Kolkata Bench of the National Company Law Tribunal on November 9, 2017.

Orient Electric opens its exclusive ‘Smart Shop’ in Raipur

Orient Electric launches new range of air coolers with distinctive features

Orient Electric opens its exclusive Smart Shop in Bengaluru

Orient Electric launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens.

Orient Electric launches 18 new models of water heaters catering to every space & need

Orient Electric gets positive response for LED Battens

Orient Electric launches Aerostorm fan, with Amazon

Orient Electric launches a new range of 5-blade portable fans

Retailers in Rajasthan win big loyalty program through Orient Electric’s

Orient Electric bags the prestigious Golden Peacock Occupational Health & Safety Award 2018

Orient Electric launches India’s first 5-blade portable fans with CTX technology

Orient Electric gets ‘Superbrand 2019’ status for fans and air coolers

Orient Electric launches EyeLuv LED lights to address the impact of invisible flicker on human eyes and health

Orient Electric launches nation-wide ‘Scratch & Cash’ offer on purchase of Orient Fans.

Orient Electric launches 50% energy saving and IoT-enabled inverter i-Series fans

Orient Electric launches energy efficient ECMT Inverter air coolers

Orient Electric entry into the hygiene products segment with the launch of UV Sanitech

Orient Electric flags off its first Smart-mobile van for Tamil Nadu

Orient Electric partners with Star Sports as Associate Sponsor for India-England series

Orient Electric launches new range of emergency LED lights

Orient Electric launches ChefSpecial range of kitchen appliances

Orient Electric launches Falcon 425 the fastest fan in the 1200 mm sweep size

Orient Electric launches Finstar range of portable fans.

Orient Electric expands Exhaust fans range with new models which have been designed with focus on four defining aspects of style, performance, efficiency, and durability.

The Economic Times Iconic Brands of India 2022

'Most Trusted Brands of India 2022

Prestigious Brands of Asia 2021-22

Iconic Brands of India 2023

Superbrand 2023

Launch of Cloud 3 Cooling Fan