Senco Gold Ltd Company History

Opened the first franchisee, ‘Guinea Gold’ in Asansol, Beniachiti, West Bengal

Set up the showroom at Moulali, Kolkata, West Bengal which was the first showroom with an area of over 8,000 sq. ft.

Commenced business operations in the SEZ unit located at Manikanchan, Kolkata, West Bengal

Takeover of the business of Senco Gold Museum and Senco Gold Mart

Conversion of the Company from private limited to public limited

Opening the first showroom outside the state of West Bengal

Private equity investment from SAIF Partners India IV Limited (the Selling Shareholder)

Total Number of showrooms crossed 50

Leading Retailer of India” award by UBM

Amalgamation of Senco Gold Impex Private Limited with the Company

Entered Bihar, Maharashtra and Uttar Pradesh. Total Number of showrooms crosses 60

Awarded Gem of the Year (Central - East)” at the National Jewellery Awards, 2015 by All India Gems and Jewellery Trade Federation

Introduction of Everlite brand focusing on light and affordable diamond jewellery

Entered Southern Region by opening a branch in Bengaluru, Karnataka

Total Showroom Count touches 73

Ranked as India’s 5th Most Trusted Jewellery Brand” by The Brand Trust Report (India Study), 2016

Entered into an agreement with Kolkata Knight Riders to be its official jewellery partner for seasons ten and eleven (2017 and 2018) of the Indian Premier League

Launch of www.sencogolddiamonds.com, entering into online D2C

Certificate of Appreciation recognizing the Company as a Symbol of Excellence” at the Economic Times Iconic Brands of India awards

Awarded Best Chain of Retail Stores (National-2017)” by Indian Bullion and Jewellers Association Limited at the 4th India Bullion and Jewellery Awards, 2017

Added 11 new showrooms across regions, taking the total showroom account to 90

Launch of Aham Mens Jewelry

Amazon Aces - Softline by Amazon

Best Advertising and Highest Glance view on Precious Segment by Amazon

Social Media Campaign of the Year awards for Bangle Utsav featuring into the Elite circle of Excellence in Retail Jeweller India Awards

Ranked 10000 best sellers by Amazon

Top City Flipstar - Best sale performance during Big Billion Days by Flipkart

The Gold Tier Profile certification by Flipkart

Best Promising Gems and Jewellery Brand

Crossed 100 Showroom mark

Launched 2 D’Signia showrooms targeting elite class

Opened first Everlite showroom

The Gold Tier Profile certification by Flipkart

2nd Most Trusted Jewellery Brand in India by TRA

Opened six new COCO showrooms-(i) Kolkata-3 (ii) UP-2 (iii) Pune -1

DG-Gold Digital gold buying, selling and redemption.

MOU Signed with Mobotics for digital foray

Opened 4 new Model FOCO showrooms

2nd Most Desired Jewellery Brand in India by TRA

The Gold Tier Profile certification by Flipkart

Fabulous Jewelers by ET Edge

ET Trusted Brands 2021

Marketing Campaign of the Year at the Awards for Excellence in Branding and Marketing by CMO Asia

Crossed 125 Showroom mark

Gold trophy in Best Advocacy Campaign” at India Public Relations & Corporate Communications Awards, 2021

Bronze trophy in Best use of PR by a brand (metro) at India Public Relations & Corporate Communications Awards, 2021

KALEIDO award by ET Brand Equity

Best Organisational Development (OD Programme and Best Training Initiative for retail by National Awards for Leadership and Excellence

Business Leadership Award by CMA Management Excellence

Marketing Campaign of the Year at the Awards for Excellence in Branding and Marketing by CMO Asia

Shakti award for women leadership in Jewellery sector by Informa market and SVAR

2nd Most Desired Jewellery Brand in India by TRA

Private equity investment from OIJIF II

Received the Qualified Jeweller” status from IIBX to directly import gold

Incorporation of Senco Global Jewellery Trading L.L.C, the Company’s subsidiary in Dubai.

Awards, accreditations and accolades received by the Company :

2nd Most Desired Jewellery Brand in India by TRA

Certified as Great Place to Work® by the Great Place to Work®, Institute, India

Senco Gold Limited has ''a Soft launch of New Product SENNES-Leather Bags & Accessories in few stores on 2nd Oct 2023''.